The tourism sector has a greater exposure to the need for communication in multiple languages due to people´s interest and the movement which it generates among countries with different languages and cultures. Therefore, a customized presentation into the users´ language would facilitate their decision-making within such a broad and competitive market and would allow companies inside the field to increase sales, ratings, etc.
Tourism companies offer their users a large range of alternatives among products and services. A professional translation into the language of each one of their users would increase the user´s interest for the translated web portal, generate confidence, facilitate their decision-making capacity, and would as well increase the reservations and the revenue of the company.
Both to attract and to retain customers it is important to facilitate their decision-making and to inform them correctly about the services, marketing and communication elements , their doubts, their points of interest as well as their reservations in their own language, and why not, in the language of the destination in order to facilitate their stay and their location of the contracted services.
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