Translating into Russian will allow companies, especially those belonging to the luxury market, to enter the second country with the most millionaires in the world. Moreover, and from an infrastructure approach, the Russian government plans to invest 1 trillion dollars in infrastructure until 2020. It is also important to highlight that there are currently 260 million Russian speakers. However, the population density is very low due to the country’s large surface area, hence the great significance of communication via Internet.
Although it is the ninth most extended language in the world, only 5.9% of Internet websites are translated into Russian. Therefore, presenting companies’ products and services through the Internet would enable the access to a very interesting target audience.