Today the Internet is a means of preview, communication and marketing, etc. open to everyone. It’s hard to find a company or organization that doesn’t have a website to publish their products, services, etc. Moreover, in recent years this way of presenting ourselves to the world has shifted from companies to a more personal level through the social networks and blogs.
However, most companies have their websites in their native language or in English, restricting their possibilities of reaching wider audiences. For this reason, and to get a much wider target audience, it’s important to translate the websites, blogs, etc. to spread the area of influence. By increasing the area, the potential to generate more revenue also grows, with better positioning against the competition, etc.