Translating into Japanese a company’s business documents and texts is important, as Japan is the third largest economy in the world, after the United States and China, with around 4.9 trillion dollars in terms of nominal GDP, and the third economy after the United States and China in terms of purchasing power. This makes it a benchmark economy from the perspective of consumption and new technologies. Also, Japan’s culture makes it a very important tourist destination.
For all these reasons, we believe that translating a company’s or an organization’s content into Japanese is essential to generating demand, confidence, and interest in a market with 140 million people who speak Japanese. The fact that only 3.7% of internet content is translated into Japanese tells us that this is a great opportunity for companies that want to position themselves in this market.