Tourism is a key contributor to many countries’ GDP. Therefore, in such a globalized and connected world, it is important to present services, information about cities and points of interest, guidebooks, etc., in your customers’ and potential customers’ native language. A professional translation allows you to build trust, create interest, and attract tourists and customers.
The tourism sector has a greater exposure to the need for communication in multiple languages, because of people’s interest and the travel that takes place between countries with different languages and cultures. Therefore, a presentation translated by a professional translation agency into your users’ or customers’ native language facilitates their decision-making ability, and in such a wide and competitive market, this allows companies in the sector to boost their sales, customer reviews, positioning, visibility, etc.
Translation of tourism products and services
Companies in the tourism sector offer users a wide range of product and service options. When tourists or customers look for a vacation destination, they analyze different options through travel portals, tourist information provided by the destinations themselves, customer reviews, blogs, etc. A professional translation carried out by a translation agency that specializes in your potential clients’ native language helps to increase their interest, maximize the attraction of new contacts, and builds customer loyalty by communicating in their language, etc.
Offering tourist information that has been translated into the client’s language by professional and native translators helps companies and government agencies maximize the attraction of tourists, thus increasing income for everyone involved (cities, travel agencies, hotels, hospitality industry, etc.)
Translation of tourist information
If you wish to both attract and retain customers, it is important to facilitate their decision-making ability and inform them correctly of all the services offered. Therefore, it is necessary to have tourist services translated professionally into the client's language; this includes: marketing literature, frequently asked questions, points of interest, information on reservations, etc.
In this regard, it is worth noting that to ensure the quality of your communications across multiple languages, it is necessary to have a professional translation agency work on the following:
- Translation of travel portals
- Translation of guidebooks
- Translation of marketing materials
- Translation of email
- Translation of newsletters
- Translation of contracts
- Translation of blog and social media content
In other words, you must achieve communication across multiple channels and languages with the help of a professional translation agency that has the ability to clearly communicate your original message across all required languages.
Translation of customer reviews
In the tourism sector, customer reviews are very important. In this regard, a professional translation of your reviews prevents any misinterpretation of your users’ opinions, thus generating greater confidence and, therefore, a greater conversion of contacts into customers.
Translation of websites featuring tourist services and their SEO positioning
Currently, many tourism services are hired on the Internet. In most cases, users do their first internet search in their native language. Therefore, the SEO positioning of the portals that offer this type of service is absolutely essential, as well as a professional SEO translation done by native translators, who must identify the necessary keywords in the target language.